"Putting the Manly in Manicure"

Truman's Gentlemen's Groomers named its
manicures and pedicures "handshake
maintenance" and "foot repair" to recast
the services in a masculine light. [link]

Truman’s Gentlemen’s Groomers is . . .
featuring “handshake maintenance’’ (i.e., a manicure), scalp massage, shave, and
haircut. Truman’s also put up screens, on
the assumption that men prefer not being
seen by other men while undergoing “foot repair.”[link]

He likes to be pampered, he just hates to
admit it. Take him for a hot lather shave (and
a very manly whiskey) at the newly minted
Truman's Gentlemen's Groomers. [link]

Salon-wary men settle easily into this spa experience, sipping complimentary beer, watching sports on flat screens and flipping through Maxim magazines. Instead of the
token gentlemen's dark-wood design, sleek high-walled booths in a brightly lit room
provide privacy during haircuts and
elaborate hot lather shaves, which are customized to skin type. [link]

"The New york City (for lack of a better word)
salon is the return to the tradition of full-
service pampering for a man." [link]